Healthcare organizations have come to understand that the post-COVID consumers are demanding positive digital experiences. Consumers want an easy, fast online experience. Too few security measures, and you leave yourself open to debilitating and costly cyberattacks. Too many, and you frustrate your consumers with an onerous online experience. Organizations need to find the balance between the two.
One approach is to focus on key experiences that are the initial entry to your digital front door from initial entry to repeated logins. A bad front door experience will result in new account registration failures and failure of individuals to return for subsequent logins. An estimated 88% of consumers who have a bad experience won鈥檛 return to a website. Prioritizing digital experience can benefit your organization. In many cases, a successful online interface and effective digital tools drive down administrative costs, handle many routine tasks that free up physician, pharmacist and staff time, and boost consumer engagement and satisfaction. Consumers can form long-lasting impressions and remain loyal to your organization based on their digital experience.