Healthcare payers face a range of challenges when it comes to marketing, from managing advertising budgets to navigating complex privacy regulations. To better understand these challenges, we collaborated with Becker鈥檚 Hospital Review to survey 100 marketing professionals from leading national and regional payers, whose advertising budgets range from $25,000 to $250,000 per month. The results were fascinating鈥攐ur analysis revealed that only 24% of payers are aware of PHI Risks in Advertising and that over 50% of payers have stopped digital advertising due to privacy concerns.
In this eBook we鈥檒l walk through the key findings from the survey related to how payers are allocating their budgets, prioritizing marketing objectives, and addressing privacy challenges.
Let's dive into the data!