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New Survey: Millions of Americans Say Supplemental Insurance Plans Deliver Financial Peace of Mind

Press Release

Published Mar 24, 2022 • by AHIP

WASHINGTON, D.C. – (March 24, 2022) – For millions of American families, supplemental insurance can help deliver additional financial peace of mind. That is a key finding of a new èƵsurvey released today of people enrolled in supplemental insurance. Virtually all consumers - 95% of them - are satisfied with their coverage, with 90% saying that their plan helps pay for needed critical medical expenses and eases concerns about preserving financial security.

“Supplemental plans provide important health and financial protections for millions of Americans,” said Jeanette Thornton, èƵSenior Vice President of Product, Employer, and Commercial Policy. “As today’s survey illustrates, consumers overwhelmingly find supplemental insurance to be both valuable and affordable while also shielding them from financial worries and poor financial outcomes.”

Supplemental insurance helps cover expenses not covered by primary health insurance, such as expenses due to specific situations, like accidents or hospitals stays (hospital indemnity insurance); specific diseases, like cancer; or nonmedical expenses such as childcare, travel, and lost income due to illness or injury.

The online survey of supplemental insurance consumers was conducted by Global Strategy Group on behalf of èƵto better understand experiences with and opinions and value of supplemental plans. The survey was fielded between January 27 and February 7, 2022.

Key findings include:

  • Supplemental insurance enrollees continue to be overwhelmingly satisfied with their plans and rate them highly.
  • Consumers are particularly satisfied with the service they receive from health insurance providers. When asked about interactions with their plans, survey respondents were overwhelmingly satisfied with the ability to quickly receive benefits, the easy and efficient claims-filing process, and the knowledge of their supplemental insurance agent.
  • Supplemental insurance plans are viewed as something to rely on: offering peace of mind, ensuring high-quality care, and being there when policyholders need it.
  • Having supplemental insurance has prevented consumers from experiencing financial hardships or being forced to make choices between their health and their financial well-being.

Click here to view a summary of the survey.

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èƵis the national association whose members provide health care coverage, services, and solutions to hundreds of millions of Americans every day. We are committed to market-based solutions and public-private partnerships that make health care better and coverage more affordable and accessible for everyone. Visit to learn how working together, we are Guiding Greater Health.

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